Pay per click, pay per lead, pay per action all fall under term of paid search marketing. Paid search can be a fantastic method of generating new sales leads or gain massive publicity for your brand or upcoming event very quickly and cost effectively.
Sadly however many companies have had their fingers burnt using paid search as it’s an extremely complex area of online marketing that needs an experienced person running the campaigns or it’s extremely easy to end up with massive bills and very little to show for it.
Setup correctly paid search can bring amazing results far quicker than an organic search engine marketing campaign and as such often makes sense to run whilst your organic rankings are improving from your search engine marketing medium to long term efforts.
Mike Knivett runs over 600 paid search campaigns and has an excellent track record of generating leads and sales at a much lower cost than the industry average.
From setting up brand new campaigns to reviewing and overhauling existing campaigns you will be amazed at how much can be achieved using paid search.